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Story
From a single system that saved hours to a practice that gives them back.
Samantha Stermer
Founder
Samantha Stermer
Founder
Est. 2025 —
PARE started when I landed my dream job at a major TV studio and then automated it away. After nearly a decade in entertainment, I realized it wasn’t the content or the stories that lit me up, it was the systems. I’d spent years quietly improving how things worked, building dashboards, automating the busywork, and untangling messy processes, not to impress anyone, but because the manual work was slowing good teams down. Eventually, I left the industry I loved and started PARE to do that for brands instead.
PARE started when I landed my dream job at a major TV studio and then automated it away. After nearly a decade in entertainment, I realized it wasn’t the content or the stories that lit me up, it was the systems. I’d spent years quietly improving how things worked, building dashboards, automating the busywork, and untangling messy processes, not to impress anyone, but because the manual work was slowing good teams down. Eventually, I left the industry I loved and started PARE to do that for brands instead.
What began as a solo shift from creative to operational has grown into a product company that helps consumer brands scale without adding headcount. Today, Pare builds and installs automations for growing brands, syncing orders, inventory, tracking, and reporting across Faire, Shopify, ShopMy, and Cin7, so their teams spend less time on manual work and more on the products they love. No chaos. No clutter. Just systems that work, so they can too.
What began as a solo shift from creative to operational has grown into a product company that helps consumer brands scale without adding headcount. Today, Pare builds and installs automations for growing brands, syncing orders, inventory, tracking, and reporting across Faire, Shopify, ShopMy, and Cin7, so their teams spend less time on manual work and more on the products they love. No chaos. No clutter. Just systems that work, so they can too.
Story
From a single system that saved hours to a practice that gives them back.
